Jelli, Inc.

Michael S Dougherty

Jateen P Parekh

Sarah A Caplener

Scott Strain

Mitchell A Yawitz

Torsten Schulz

Sreeharsha Kamireddy

Adam J Dobrer

Stephen King Dougherty

Stephanie Shieh

John Paul LeFlohic

A selection of a broadcast media ad network and a set of parameters including one or both of a goal and a constraint associated with an advertising campaign is received. Based at least in part on said selection and said set of parameters an advertising proposal, the advertising proposal is determined including an identification of a set of broadcasters associated with the selected broadcast media ad network and for each a corresponding advertising plan portion of the advertising proposal. Information representing the advertising proposal is caused to be displayed at a node from which said selection and set of parameters were received.

Self service demand side platform for broadcast media ad exchange

Inventory data representing for each of a plurality of broadcast stations a corresponding inventory of audio advertising spots available from that broadcast station to be filled by an advertising exchange system is stored. One or more sets of advertising campaign data, each representing a set of advertising objectives of an advertising campaign, is received via a demand side interface. The inventory data is received via a supply side interface. The inventory data is used to determine for each advertising campaign a corresponding set of advertising spots to be associated with that advertising campaign.

Ad exchange on ad server for linear broadcast playout system

A method of social broadcasting is disclosed. A metadata is generated indicating items of content expected to be included in a broadcast and for each item of content a manner in which the item of content is to be included in the broadcast. The metadata is provided and at least a subset of said items of content to a broadcast platform in one or more network communications sent to the broadcast platform via a network interface. A method of social broadcasting is disclosed. A metadata is received via a server interface indicating items of content expected to be included in a broadcast and for each item of content a manner in which the item of content is to be included in the broadcast. At least a subset of said items of content is stored in a media cache. Said items of content are used to assemble in the manner indicated by said metadata, and to provide as output for broadcast to the station interface, a broadcast stream, including by responding dynamically to subsequently received metadata indicating a change in one or both of (1) said items of content expected to be included in a broadcast and (2) the manner in which one or more of said items of content is or are to be included in the broadcast.

Social broadcasting platform

A method of determining advertising content to be included in a broadcast is disclosed. An inclusion criterion is received for each of a plurality of items of advertising content to be used to determine one or both of whether and how that item of advertising content is to be included in a broadcast. Stored user profile data associated with a plurality of users who provided within an observation period an indication that the user was consuming the broadcast is processed, and the respective inclusion criteria of the items of advertising content, to select and integrate into the broadcast selected ones of the items of advertising content.

Dynamic selection of advertising content in a social broadcast environment

A method of providing user participation in a social broadcast environment is disclosed. A network communication is received from a user of a broadcast that includes a preference data indicating a preference of the user that a promoted content be included in the broadcast. Via a responsive network communication, a feedback data is provided to the user that includes a predicted future time at which the promoted content may be included in the broadcast.

Social broadcasting user experience

A method of promoting user participation in a social broadcast environment is disclosed. Based on an attribution criterion, it is determined that a user is to receive credit for affecting a broadcast of a content data designated by the user. A user profile data associated with the user is processed to include in a broadcast stream generated for the broadcast an attribution content associated with the user. A method of providing user participation in a social broadcast environment is disclosed. A network communication is received from a user of a broadcast that includes a preference data indicating a preference of the user that a promoted content be included in the broadcast. Via a responsive network communication, a feedback data is provided to the user that includes a predicted future time at which the promoted content may be included in the broadcast. A method of promoting user participation in a social broadcast environment is disclosed. Based on an attribution criterion, it is determined that a user is to receive credit for affecting a broadcast of a content data designated by the user. A processor is used to transform a data associated with the user to include in a broadcast stream generated for the broadcast an attribution content associated with the user.

Growing community of inventors

Burlingame, CA, United States of America

Michael S Dougherty