The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 02, 2013
Filed:
Dec. 22, 2008
Jateen P. Parekh, San Francisco, CA (US);
Michael S. Dougherty, Burlingame, CA (US);
Sarah Caplener, Santa Cruz, CA (US);
Scott Strain, Hayward, CA (US);
Jateen P. Parekh, San Francisco, CA (US);
Michael S. Dougherty, Burlingame, CA (US);
Sarah Caplener, Santa Cruz, CA (US);
Scott Strain, Hayward, CA (US);
Jelli, Inc., San Mateo, CA (US);
Abstract
A method of determining advertising content to be included in a broadcast is disclosed. An inclusion criterion is received for each of a plurality of items of advertising content to be used to determine one or both of whether and how that item of advertising content is to be included in a broadcast. Stored user profile data associated with a plurality of users who provided within an observation period an indication that the user was consuming the broadcast is processed, and the respective inclusion criteria of the items of advertising content, to select and integrate into the broadcast selected ones of the items of advertising content.