Michael Els

Title: Michael Els: Innovator in Real-Time Bidding Technology

Introduction

Michael Els is a prominent inventor based in Durham, NC (US), known for his contributions to the field of online advertising technology. With a total of 9 patents to his name, he has made significant strides in developing systems that enhance the efficiency of real-time bidding for online advertisements.

Latest Patents

One of Michael Els's latest patents is a system and method for controlling real-time bidding for online advertisements. This innovative method involves a computer-implemented process that communicates with a bidder, an impression server, and an event tracking server. The bidder receives a real-time bidding (RTB) request containing an available impression from an exchange and places a corresponding bid. The impression server responds to impression requests from a browser, while the event tracking server handles event requests. Campaign performance data is retrieved and compared to the campaign target, allowing the bidder to make informed decisions on whether to bid for online advertisement impressions based on this data.

Career Highlights

Throughout his career, Michael has worked with notable companies such as Maxpoint Interactive, Inc. and Valassis Digital Corporation. His experience in these organizations has contributed to his expertise in the field of digital advertising and real-time bidding technologies.

Collaborations

Michael has collaborated with talented individuals in the industry, including Igor Postelnik and Kurt Carlson. These partnerships have further enriched his work and innovations in the realm of online advertising.

Conclusion

Michael Els stands out as a key figure in the development of real-time bidding technologies for online advertisements. His innovative patents and collaborative efforts have significantly impacted the advertising industry, showcasing his dedication to advancing technology in this field.