The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 19, 2018
Filed:
Mar. 14, 2013
Maxpoint Interactive, Inc., Morrisville, NC (US);
Michael Els, Durham, NC (US);
Igor Postelnik, Austin, TX (US);
MAXPOINT INTERACTIVE, INC., Morrisville, NC (US);
Abstract
A method and system for recommending advertisement placements based on scoring is disclosed. According to one embodiment, a computer-implemented method comprises receiving a real-time bidding (RTB) request for placing an online advertisement campaign. For each of a plurality of advertisement placements, a performance score is determined based on an estimated feedback parameter. The estimated feedback parameter is calculated from observed performance of the online advertisement campaign and similarity measures of other online advertisement campaigns. A first advertisement placement having a higher performance score is given more weight than a second advertisement placement having a lower performance score. A set of advertisement placements having their performance scores equal to or greater than the target rating is selected from the plurality of advertisement placements and provided for advertisement placements.