The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 09, 2018
Filed:
Dec. 23, 2013
Maxpoint Interactive, Inc., Morrisville, NC (US);
Laura Snoddy, Raleigh, NC (US);
Michael Els, Durham, NC (US);
MaxPoint Interactive, Inc., Morrisville, NC (US);
Abstract
A system and method for advertisement impression volume estimation is herein disclosed. According to one embodiment, the computer-implemented method includes identifying a plurality of advertisement placements for an advertisement campaign based on a campaign parameter and a specified performance level for a past advertisement campaign, determining a first plurality of advertisement impressions from the plurality of advertisement placements based on a target geographic region, and estimating a second plurality of advertisement impressions from the first plurality of advertisement impressions based on a discount rate.