This inventor holds 8 USPTO granted patents and 3 published patent applications. Top assignees: Visa International Service Association, Chime Financial, Inc.. Active years: 2019-2026.
Company Filing History:
7 out of 2,675 
1 out of 45 Years Active: 2019-2026
Title: Lace Cheung: Innovator in Analytics and Advertising Technology
Introduction
Lace Cheung is a prominent inventor based in San Francisco, CA, known for her contributions to analytics and advertising technology. With a total of seven patents to her name, she has made significant strides in developing systems and methods that enhance data analysis and advertising effectiveness.
Latest Patents
One of her latest patents is titled "System, method, and computer program product for generating a synthetic control group." This invention describes a comprehensive method for generating a synthetic control group by utilizing transaction data from a set of transaction accounts. The method involves determining propensity scores and predictive spending scores, which are crucial for balancing the synthetic control group and optimizing advertisement programs.
Another notable patent is "System, method, and apparatus for generating analytics with structured query files." This invention outlines a method for creating a graphical user interface that allows users to input query parameters for transaction data analysis. The process includes generating request files, querying transactional databases, and producing structured response files that contain relevant transaction data.
Career Highlights
Lace Cheung is currently employed at Visa International Service Association, where she applies her expertise in analytics and advertising technology. Her work focuses on leveraging data to improve advertising strategies and enhance user engagement.
Collaborations
Throughout her career, Lace has collaborated with talented individuals such as Pulkit Aggarwal and Paul Max Payton. These collaborations have contributed to her innovative projects and the successful development of her patents.
Conclusion
Lace Cheung is a trailblazer in the field of analytics and advertising technology, with a proven track record of innovation. Her patents reflect her commitment to advancing technology and improving data-driven decision-making in the advertising industry.