The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 27, 2025
Filed:
Aug. 28, 2023
Visa International Service Association, San Francisco, CA (US);
Pulkit Aggarwal, Mountain View, CA (US);
Paul Max Payton, San Carlos, CA (US);
Lace Cheung, San Francisco, CA (US);
Suresh Krishna Vaidyanathan, Dublin, CA (US);
Visa International Service Association, San Francisco, CA (US);
Abstract
Described are a system, method, and computer program product for generating a synthetic control group. The method includes receiving transaction data associated a first set of transaction accounts in a first time period and generating a synthetic control group including a subset of transaction accounts. The method also includes determining, for each transaction account of the synthetic control group, a propensity score representative of a likelihood of said transaction account being associated with a test group, and a predictive spending score for a second time period. The method further includes balancing the synthetic control group and altering at least one operational parameter of a computer-implemented advertisement program to be executed in a second time period based on the transaction data and the synthetic control group. The method further includes executing the computer-implemented advertisement program in the second time period based on the at least one operational parameter that was altered.