This inventor holds 2 USPTO granted patents. Top assignee: Dentsu Tec, Inc.. Active years: 2006-2009.
Company Filing History:
Years Active: 2006-2009
Title: Koji Watarai: Innovator in Customer Value Prediction
Introduction
Koji Watarai is a notable inventor based in Tokyo, Japan. He has made significant contributions to the field of customer value prediction through his innovative patents. With a total of 2 patents, Watarai's work focuses on enhancing sales strategies and evaluating customer equity.
Latest Patents
Watarai's latest patents include a "Method of predicting sales based on triple-axis mapping of customer value." This invention aims to determine the current and future value of customers who purchase specific merchandise. It provides data for selecting effective sales-promotion investments suitable for these customers. The method classifies customers into customer-value cells based on purchase data, utilizing three axes: a purchase-amount index, a user-type index, and a customer-purchase-relevance index. This innovative approach measures changes in customer-asset cells over time and simulates sales by quantifying causal relationships between sales-promotion investments and sales.
Another significant patent is the "System for evaluating a company's customer equity." This system evaluates the customer equity of products and services, considering customer-purchase trends. It provides a means for assessing the ratio of repeat customers and the customer-equity growth ratio by store, region, and customer group. The system comprises a computer system for sales management and an evaluation computer connected via a communications line. It includes a database for recording purchase records and various means for evaluating customer equity.
Career Highlights
Koji Watarai is currently employed at Dentsu Tec, Inc., where he continues to develop innovative solutions in customer value prediction. His work has had a significant impact on how companies approach sales and customer relationship management.
Collaborations
Watarai collaborates with Tetsuya Kawai, contributing to the advancement of their projects and enhancing the effectiveness of their innovations.
Conclusion
Koji Watarai is a prominent inventor whose work in customer value prediction and evaluation has transformed sales strategies. His innovative patents reflect his commitment to improving customer equity and sales management practices.