Dentsu Tec, Inc.

Koji Watarai

Tetsuya Kawai

One object of the present invention is to provide a method for determining the current value and future value of customers who purchase specific merchandise, and the resources thereof, in order to provide data by which to select effective sales-promotion investments suitable for such customers, and for predicting sales according to the target and conditions of the investments. A sales-predicting method that classifies customers are into customer-value cells that determine the magnitude of current and future customer value and resources for future customer value, based on purchase data for specific merchandise and using three axes, including a purchase-amount index (first axis), a user-type index (second axis), and a customer-purchase-relevance index (third axis), and that measures changes in the customer-asset cells over time and changes due to sales-promotion investments, and that simulates sales by quantifying causal relationships between sales-promotion investments and sales.

Method of predicting sales based on triple-axis mapping of customer value

The object of the present invention is to provide a system for evaluating the customer equity of products and services provided by a company, with consideration of customer-purchase trends, and to provide a means for evaluating the ratio of repeat customers and the customer-equity growth ratio by store, region, and/or customer group, and to provide data for establishing an optimal plan for increasing sales. A systemfor evaluating customer equity according to the present invention comprises a computer systemfor conducting sales management for a company, and an evaluation computerconnected to the computer systemvia a communications lineThe evaluation computercomprises a Web servera communications controlleran application serverand a databasefor recording purchase records received from a company or store. The database comprises a table of original recordsfor recording purchase records in the order that they are generated, a master table of customersand a tabulation tablefor sorting records by time period. The application servercomprises a purchase-data collecting meansa customer-equity sorting meansand a customer-equity evaluation meansThe customer-equity evaluation meanscomprises a total-customer-equity tabulating means-an average-customer-equity tabulating means-a means of tabulating the customer-stability ratio-; and a customer-equity growth-ratio tabulating means-

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Tokyo, Japan

Koji Watarai