System for evaluating a company's customer equity

Abstract

The object of the present invention is to provide a system for evaluating the customer equity of products and services provided by a company, with consideration of customer-purchase trends, and to provide a means for evaluating the ratio of repeat customers and the customer-equity growth ratio by store, region, and/or customer group, and to provide data for establishing an optimal plan for increasing sales. A systemfor evaluating customer equity according to the present invention comprises a computer systemfor conducting sales management for a company, and an evaluation computerconnected to the computer systemvia a communications lineThe evaluation computercomprises a Web servera communications controlleran application serverand a databasefor recording purchase records received from a company or store. The database comprises a table of original recordsfor recording purchase records in the order that they are generated, a master table of customersand a tabulation tablefor sorting records by time period. The application servercomprises a purchase-data collecting meansa customer-equity sorting meansand a customer-equity evaluation meansThe customer-equity evaluation meanscomprises a total-customer-equity tabulating means-an average-customer-equity tabulating means-a means of tabulating the customer-stability ratio-; and a customer-equity growth-ratio tabulating means-