Location History:
- Palo Alto, CA (US) (2019 - 2020)
- Sunnyvale, CA (US) (2021)
Company Filing History:
Years Active: 2019-2021
Title: Kelly Leanne MacLean: Innovator in Advertising Technology
Introduction
Kelly Leanne MacLean is a prominent inventor based in Palo Alto, CA. She has made significant contributions to the field of advertising technology, holding a total of 3 patents. Her work focuses on enhancing user experience through innovative advertisement selection methods.
Latest Patents
One of her latest patents involves the selection of advertisements based on a user's social networking system login status. In this patent, an ad bidder receives a request from a user device to select an advertisement for presentation alongside a web page. The ad bidder utilizes a user profile database to determine if the user is logged into the system. If the user is logged in, the advertisement is selected based on the information in the user profile database. If not, the ad bidder retrieves a device cookie that describes the user's interactions with content, such as viewed web pages or ads, to select the appropriate advertisement.
Another notable patent by MacLean is related to creating a sequence of images for presentation in a content item. In this case, an online system receives an advertisement request that allows the user to create an alternative advertisement comprising images presented in a specified order. The system identifies images from video data or additional content associated with the ad request. Based on the user's selections, the online system generates the alternative advertisement and communicates it to client devices that meet specific criteria.
Career Highlights
Kelly Leanne MacLean is currently employed at Facebook, Inc., where she continues to innovate in the advertising technology space. Her work has significantly impacted how advertisements are tailored to user preferences, enhancing engagement and effectiveness.
Collaborations
Throughout her career, MacLean has collaborated with notable colleagues, including Scott Aaron Shapiro and Brian Thomas Boland. These collaborations have contributed to her success and the advancement of advertising technologies.
Conclusion
Kelly Leanne MacLean is a trailblazer in the field of advertising technology, with a focus on user-centric solutions. Her innovative patents and contributions to Facebook, Inc. highlight her role as a leading inventor in this dynamic industry.