The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 13, 2020
Filed:
Feb. 18, 2016
Facebook, Inc., Menlo Park, CA (US);
Hongji Yang, Fremont, CA (US);
Rachel Barrie Tucker, San Francisco, CA (US);
Zhen Li, Cupertino, CA (US);
Nikila Srinivasan Sarang, San Francisco, CA (US);
Sylvain Marc Robert Friquet, London, GB;
Brendan M. Sullivan, Harvard, MA (US);
Kelly Leanne MacLean, Palo Alto, CA (US);
FACEBOOK, INC., Menlo Park, CA (US);
Abstract
An online system receives an advertisement request ('ad request') including an advertisement from a user and allows the user to create an alternative advertisement for the ad request comprising images presented in an order specified by the user. The online system may identify images from video data included in the ad request or from additional content associated with an object associated with the ad request. Based on selections of identified images by the user and an order in which to present the selected images from the user, the online system generates the alternative advertisement and associates the alternative advertisement with the ad request. One or more criteria are associated with the alternative advertisement, and the online system communicates the alternative advertisement to client devices having characteristics satisfying the criteria rather than video data in the advertisement.