The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 10, 2019
Filed:
Feb. 19, 2013
Facebook, Inc., Menlo Park, CA (US);
Scott Shapiro, Berkeley, CA (US);
Brian T. Boland, Los Altos, CA (US);
Kelly MacLean, Palo Alto, CA (US);
Nipun Mathur, Menlo Park, CA (US);
Facebook, Inc., Menlo Park, CA (US);
Abstract
An ad bidder receives a request from a user device to select an advertisement ('ad') for presentation along with a web page. The ad bidder includes a user profile database and may be a social networking system. The ad bidder determines if the user of the user device is logged into the ad bidder and selects the advertisement based on information in the user profile database if the user is logged into the ad bidder. If the ad bidder determines the user is not logged into the ad bidder, the ad bidder retrieves a device cookie stored on the user device. The device cookie describes interactions with content from the user device, such as viewed web pages or ads. Data stored by the device cookie is then used to select the ad for presentation.