Brian Thomas Boland

Brian Thomas Boland is a notable inventor based in Los Altos, California. He has made significant contributions to the field of advertisement technology, holding a total of 6 patents. His work primarily focuses on enhancing the efficiency of ad selection processes through innovative methods.

Latest Patents

One of Brian's latest patents involves the selection of advertisements based on a user's social networking system login status. In this patent, an ad bidder receives a request from a user device to select an advertisement for presentation alongside a web page. The ad bidder utilizes a user profile database, which may be part of a social networking system. If the user is logged into the ad bidder, the advertisement is selected based on the information in the user profile database. Conversely, if the user is not logged in, the ad bidder retrieves a device cookie stored on the user device. This cookie contains data about the user's interactions with content, such as viewed web pages or ads, which is then used to select the appropriate advertisement for presentation.

Career Highlights

Brian Thomas Boland is currently employed at Facebook, Inc., where he continues to innovate in the field of advertisement technology. His work has had a significant impact on how advertisements are targeted and presented to users, improving the overall user experience.

Collaborations

Throughout his career, Brian has collaborated with talented individuals such as Nipun Mathur and Philip Zigoris. These collaborations have contributed to the development of advanced advertising solutions.

Conclusion

Brian Thomas Boland is a prominent figure in advertisement technology, with a focus on user-centric ad selection methods. His innovative patents and contributions to Facebook, Inc. highlight his commitment to enhancing the advertising landscape.

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