Juan Martin Borgnino

Title: Innovations by Juan Martin Borgnino

Introduction

Juan Martin Borgnino is an accomplished inventor based in Marina Del Rey, California. He has made significant contributions to the field of advertising technology, holding 2 patents that focus on optimizing advertisement selection for media programs. His work aims to enhance the effectiveness of advertisements by aligning them with the content and sentiments of the media being aired.

Latest Patents

Borgnino's latest patents include innovative methods for selecting advertisements for media programs. The first patent involves selecting advertisements based on similarities between brands and the creators of media programs. During the airing of a media program, data is processed to identify spoken or sung words and associated sentiments. This information is used to classify the media program, allowing for a comparison with advertisement attributes to determine the most suitable ads for airing. Additionally, the patent identifies words that could create favorable conditions for specific advertisements if spoken during the program.

The second patent also focuses on selecting advertisements by matching brands to creators. Similar to the first, it processes content data during media programs to classify them based on words and sentiments. This classification is then compared to advertisement attributes to find the best match. Furthermore, it provides creators with a set of words that could enhance the effectiveness of their advertisements.

Career Highlights

Juan Martin Borgnino is currently employed at Amazon Technologies, Inc., where he continues to innovate in the field of advertising technology. His work has contributed to the development of advanced systems that improve the relevance and impact of advertisements in media.

Collaborations

Borgnino collaborates with talented individuals such as Harshal Dilip Wanjari and Sanjeev Kumar, who contribute to the innovative projects at Amazon Technologies, Inc. Their combined expertise fosters a creative environment that drives technological advancements in advertising.

Conclusion

Juan Martin Borgnino is a notable inventor whose work in advertisement technology is shaping the future of media advertising. His patents reflect a deep understanding of the interplay between media content and advertising effectiveness. Through his contributions, he is making a significant impact in the industry.