Amazon Technologies, Inc.

Juan Martin Borgnino

Thomas Albert Faulhaber, Jr

Harshal Dilip Wanjari

Sanjeev Kumar

Hsuan-Cheng Lai

Ayman Mahfouz

Pratik GuhaRay

Robert Eicher Simmering

Ramasubramanian Balagurunathan

Advertisements for brands that are to be aired during media programs are selected based on similarities between the brands and creators of the media programs. As a media program is being aired, data representing content of a media program is processed to identify words being spoken or sung during the media program and sentiments associated with the media program. The media program is classified based on the words and sentiments, and a classification of the media program is compared to attributes of advertisements to determine which of the advertisements is best suited for airing during the media program. Additionally, a set of words that, if spoken or sung during a media program would establish conditions favorable to a given advertisement may be identified and provided to a creator.

Selecting advertisements for media programs and establishing favorable conditions for advertisements

Selecting advertisements for media programs by matching brands to creators

Growing community of inventors

Marina Del Rey, CA, United States of America

Juan Martin Borgnino