The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 10, 2023
Filed:
Sep. 30, 2021
Selecting advertisements for media programs and establishing favorable conditions for advertisements
Amazon Technologies, Inc., Seattle, WA (US);
Harshal Dilip Wanjari, Issaquah, WA (US);
Sanjeev Kumar, Redmond, WA (US);
Ayman Mahfouz, Culver City, CA (US);
Thomas Albert Faulhaber, Seattle, WA (US);
Pratik GuhaRay, Kenmore, WA (US);
Robert Eicher Simmering, Santa Ana, CA (US);
Hsuan-Cheng Lai, Issaquah, WA (US);
Ramasubramanian Balagurunathan, Redmond, WA (US);
Juan Martin Borgnino, Marina Del Rey, CA (US);
Amazon Technologies, Inc., Seattle, WA (US);
Abstract
Advertisements for brands that are to be aired during media programs are selected based on similarities between the brands and creators of the media programs. As a media program is being aired, data representing content of a media program is processed to identify words being spoken or sung during the media program and sentiments associated with the media program. The media program is classified based on the words and sentiments, and a classification of the media program is compared to attributes of advertisements to determine which of the advertisements is best suited for airing during the media program. Additionally, a set of words that, if spoken or sung during a media program would establish conditions favorable to a given advertisement may be identified and provided to a creator.