Location History:
- Bellevue, WA (US) (2016 - 2019)
- Santa Ana, CA (US) (2022 - 2023)
Company Filing History:
Years Active: 2016-2023
Title: Innovations by Robert Eicher Simmering: A Pioneer in Advertisement Analytics
Introduction
Robert Eicher Simmering, an accomplished inventor based in Bellevue, WA, has made significant contributions to the field of advertisement technology. With four patents to his name, Simmering's innovative work focuses on improving the way advertisements are selected and placed within media programs.
Latest Patents
Simmering's latest patents involve groundbreaking methods for selecting advertisements based on the content and sentiment of media programs. His techniques allow brands to be matched effectively with media creators, ensuring that advertisements are aired during programs where the content aligns well with the brand's message. Through an analysis of spoken words and sentiments during media broadcasts, his inventions utilize data processing to classify media programs. This classification is then leveraged to determine the most suitable advertisements for airing. Simmering's work seeks not only to enhance advertisement relevance but also to identify words that could create favorable conditions for specific ads.
Career Highlights
Simmering currently applies his expertise at Amazon Technologies, Inc., where he continues to innovate in advertisement analytics. His body of work reflects a commitment to enhancing the effectiveness of advertising by aligning brand messaging with appropriate media contexts. This innovative spirit is evident in the patents he holds, which have the potential to transform how advertisements engage with audiences.
Collaborations
In his career, Simmering has collaborated with notable colleagues, including Leon Robert Warman and Mark Austin Buckley. These partnerships within Amazon Technologies, Inc. serve to bolster the creative energy and intellectual resources at the company, driving forward advancements in advertisement technology.
Conclusion
Robert Eicher Simmering stands as a pivotal figure in the realm of advertisement innovation. His patents reveal a forward-thinking approach to integrating technology with marketing strategies. As a leader in advertisement analytics, his ongoing contributions will likely shape the future of how brands connect with their audiences in the media landscape.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.