Company Filing History:
Years Active: 2009-2019
Title: The Innovative Mind of Joshua M. Koran
Introduction
Joshua M. Koran, located in Mountain View, CA, is an accomplished inventor with an impressive portfolio of 18 patents. His pioneering work primarily focuses on enhancing advertising methodologies through innovative technology, particularly in online environments.
Latest Patents
One of Koran's notable recent inventions is a patent for a content delivery system that utilizes natural query events. This system identifies targeting criteria for online advertising campaigns based on actual query event data. Advertisers can submit requests to determine targeting criteria, after which the system retrieves relevant natural or algorithmic query event data. It extracts attribute data associated with targeted customers, which is further processed to refine advertisement criteria aimed at specific audience segments.
Another significant innovation is his behavioral targeting system. This system assesses user profiles derived from their online activities. It includes multiple models that define parameters crucial for generating accurate user profile scores. By analyzing event information pertaining to a user's online activity, the system selects a model reflecting recency, intensity, and frequency dimensions. Ultimately, it produces a user profile score facilitating effective ad serving, whether for brand advertising or direct response purposes.
Career Highlights
Koran's career has been marked by significant stints at reputable companies, including Yahoo! Inc. and Excalibur IP, LLC. His contributions have been instrumental in advancing methodologies for online advertising, ensuring advertisers reach their desired audiences more effectively.
Collaborations
Throughout his career, Koran has partnered with notable colleagues such as Christina Yip Chung and Long-ji Lin. Their collaborations have likely contributed to the development and refinement of his innovative designs and systems, solidifying their collective impact on the industry.
Conclusion
Joshua M. Koran exemplifies the spirit of innovation in today's digital advertising landscape. His 18 patents reflect a deep commitment to enhancing targeting systems, ensuring that advertisements are not only relevant but highly effective. As he continues to push boundaries and improve technologies, Koran remains a pivotal figure in the realm of advertising innovation.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.