The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 08, 2011
Filed:
Mar. 29, 2006
Christina Yip Chung, Mountain View, CA (US);
Abhinav Gupta, Menlo Park, CA (US);
Joshua M. Koran, Mountain View, CA (US);
Long-ji Lin, San Jose, CA (US);
Hongfeng Yin, Cupertino, CA (US);
Christina Yip Chung, Mountain View, CA (US);
Abhinav Gupta, Menlo Park, CA (US);
Joshua M. Koran, Mountain View, CA (US);
Long-Ji Lin, San Jose, CA (US);
Hongfeng Yin, Cupertino, CA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
A behavioral targeting system determines user profiles from online activity. The system includes a plurality of models that define parameters for determining a user profile score. Event information, which comprises on-line activity of the user, is received at an entity. To generate a user profile score, a model is selected. The model comprises recency, intensity and frequency dimension parameters. The behavioral targeting system generates a user profile score for a target objective, such as brand advertising or direct response advertising. The parameters from the model are applied to generate the user profile score in a category. The behavioral targeting system has application for use in ad serving to on-line users.