Company Filing History:
Years Active: 2013-2019
Title: Innovator Spotlight: Janmesh Srivastava and His Contributions to Digital Marketing
Introduction: Janmesh Srivastava, based in London, GB, is a notable inventor with two patents to his name. His work primarily focuses on optimizing digital marketing strategies through innovative technological solutions.
Latest Patents: Janmesh's latest patents include a revolutionary multichannel digital marketing platform, which optimizes investments for various marketing channels within a multichannel marketing campaign. This system analyzes past optimal investments alongside current sales or profits for each channel to estimate new optimal investments, effectively serving as a dynamic marketing budget. It incorporates a marketing dashboard designed to evaluate and store these investments in a marketing database.
Additionally, he has patented a marketing investment optimizer with dynamic hierarchies. This invention creates a hierarchical view that maintains relationships between data by storing sales and investment information across multiple dimensions. By calculating values based on the stored relationships, the system generates a detailed view of the hierarchy that includes calculated values and specified sequences.
Career Highlights: Janmesh currently works at Accenture Global Services GmbH, a leading global consultancy firm. His role involves leveraging his patented innovations to enhance client marketing strategies and improve overall campaign efficiency.
Collaborations: Throughout his career, Janmesh has collaborated with talented professionals, including coworkers Andris Umblijs and Matthew Symons. Together, they bolster Accenture's capabilities in delivering cutting-edge solutions to clients.
Conclusion: Janmesh Srivastava’s contributions to the field of digital marketing through his inventive approaches provide significant value to businesses seeking to enhance their marketing strategies. His work exemplifies the importance of innovation in adapting to the rapidly evolving landscape of digital marketing.