The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 25, 2019
Filed:
Feb. 17, 2010
Matthew Symons, Oakland, CA (US);
Anatoly Roytman, Weston, MA (US);
Stephen Denis Kirkby, Unley Park, AU;
Andris Umblijs, Woking, GB;
Janmesh Srivastava, London, GB;
Michael J Williams, San Francisco, CA (US);
Matthew Symons, Oakland, CA (US);
Anatoly Roytman, Weston, MA (US);
Stephen Denis Kirkby, Unley Park, AU;
Andris Umblijs, Woking, GB;
Janmesh Srivastava, London, GB;
Michael J Williams, San Francisco, CA (US);
ACCENTURE GLOBAL SERVICES LIMITED, Dublin, IE;
Abstract
A method and system optimizes investments for each marketing channel of a multichannel marketing campaign. Past optimal investments are compared to current sales or profits for each marketing channel, and a new optimal investment is estimated for each marketing channel, which may be used as a marketing budget. A marketing dashboard is used to determine the new optimal investments for the marketing channels, and the new optimal investments are stored in a marketing database.