Matthew Symons

Introduction

Matthew Symons, an accomplished inventor based in Oakland, CA, has made significant contributions to the field of digital marketing technology. With a total of five patents to his name, Symons continues to push the boundaries of innovation within the industry. His latest inventions focus on optimizing marketing strategies through advanced systems and methodologies.

Latest Patents

Among Symons' latest patents is the **Multichannel Digital Marketing Platform**, a method and system designed to optimize investments across various marketing channels within a multichannel marketing campaign. This innovative platform compares past optimal investments with current sales data to estimate new optimal budget allocations for each channel. Additionally, a marketing dashboard is employed to determine these new investments, which are then stored in a comprehensive marketing database.

Another notable patent is the **Website Accelerator**, which enhances the online user experience. This system includes a web asset migrator that organizes web assets in a data repository based on a defined schema. Coupled with a web asset configurer that matches user attributes with stored rules, the Website Accelerator tailors web experiences to satisfy specific conditions. Furthermore, a rules optimizer actively modifies these rules based on real-time online behavior, ensuring that users receive the most relevant content.

Career Highlights

Matthew Symons is currently associated with Accenture Global Services GmbH, a position that allows him to integrate his innovative ideas into a company known for its commitment to technological advancements and consulting services. His role at Accenture provides him with the platform to develop and implement cutting-edge solutions that transform digital marketing efforts for various clients.

Collaborations

Throughout his career, Symons has collaborated with talented professionals, including coworkers Miles Laurence Fender and Piu Bose. These collaborations have enabled him to broaden his horizons and enhance the effectiveness of his innovations through shared knowledge and diverse perspectives.

Conclusion

Matthew Symons stands out as a prominent figure in the realm of digital marketing innovations. His commitment to developing advanced systems like the Multichannel Digital Marketing Platform and Website Accelerator underscores his ability to adapt and innovate in an ever-evolving industry. With a track record of successful patents and collaborations, Symons continues to shape the future of digital marketing technology, solidifying his legacy as a leading inventor in the field.