Andris Umblijs

Title: Inventor Andris Umblijs: Innovating Marketing Solutions

Introduction

Andris Umblijs is a prolific inventor based in Woking, GB, with a notable portfolio comprising four patents. His innovative approach to marketing and optimization systems has led to the development of advanced solutions that significantly benefit businesses in managing their marketing investments effectively.

Latest Patents

Two of Andris's latest patents highlight his expertise in digital marketing and model optimization. The first patent describes a **Multichannel Digital Marketing Platform**. This invention encompasses a method and system that optimizes investments across multiple marketing channels within a campaign. By comparing past optimal investments with current sales or profits for each channel, the system estimates a new budget that maximizes marketing effectiveness. A marketing dashboard enhances decision-making and stores the new optimal investments within a marketing database.

The second patent is a **Model Optimization System Using Variable Scoring**. This system focuses on determining the quality of input variables for model generation. It utilizes a data storage mechanism to retain input variables, quality metrics, and weights for these metrics. By analyzing the sufficiency of data for various regions, the scoring module generates scores based on input variables. An optimizer then assesses whether adjustments to input variables can enhance overall scores for each region, leading to improved model performance.

Career Highlights

Andris Umblijs currently works at Accenture Global Services GmbH, where he utilizes his skills and knowledge to drive innovation and enhance marketing strategies for clients. His contributions underscore the importance of technology in optimizing marketing efforts, demonstrating a strong commitment to advancing digital marketing practices.

Collaborations

Throughout his career, Andris has collaborated with esteemed colleagues such as Janmesh Srivastava and James Walker. These partnerships have fostered a culture of innovation and shared knowledge, further enriching the projects undertaken at Accenture Global Services GmbH.

Conclusion

With his remarkable contributions to the field of marketing technology, Andris Umblijs stands out as a leading inventor. His patents not only reflect his creative problem-solving capabilities but also signify a dedication to enhancing the efficiency of marketing strategies. As businesses continue to evolve, innovations like those developed by Andris will undoubtedly play a crucial role in shaping the future of marketing.