Accenture Global Services Gmbh

Janmesh Srivastava

Andris Umblijs

Stephen Denis Kirkby

Rahul Mahajan

Anatoly Roytman

Matthew Symons

Michael J Williams

Varun Rastogi

Chao Wang

Prarthna Agarwal Goel

A method and system optimizes investments for each marketing channel of a multichannel marketing campaign. Past optimal investments are compared to current sales or profits for each marketing channel, and a new optimal investment is estimated for each marketing channel, which may be used as a marketing budget. A marketing dashboard is used to determine the new optimal investments for the marketing channels, and the new optimal investments are stored in a marketing database.

Multichannel digital marketing platform

A hierarchal view preserving relationships between data is generated by storing information related to sales and investment. The information includes dimensions and each of the dimensions includes a level and each of the levels is described by variables. Relationships between the variables are also stored. A request for a hierarchy is received. The requested hierarchy includes a set of dimensions from the stored dimensions, a level for each dimension in the set, and a sequence of the dimensions or levels in the hierarchy. A computer system calculates values for the variables in the levels for the requested hierarchy using the stored relationships that are applicable to the variables in the levels. A view of the hierarchy is generated and includes the calculated values. The view also includes the dimensions or levels of the requested hierarchy in the sequence specified for the requested hierarchy.

Marketing investment optimizer with dynamic hierarchies

Growing community of inventors

London, United Kingdom

Janmesh Srivastava