Company Filing History:
Years Active: 2010-2019
Title: Inventor Spotlight: Hrishikesh Bal
Introduction
Hrishikesh Bal is an innovative inventor based in Bellevue, WA, known for his contributions to the field of advertising technology. With a total of two patents to his name, he has made significant strides in optimizing advertising strategies through technological advancements.
Latest Patents
Hrishikesh's latest patents focus on enhancing the effectiveness of advertising systems. The first patent, titled "Learning Display Parameters to Maximize Advertising Revenue," presents an evolving advertising system that automatically optimizes internet advertisements. This invention utilizes a data storage unit to store an evolving advertisement unit, which can alter its characteristics based on triggering events to improve advertisement performance metrics.
The second patent, "Import/Export Tax to Deal with Ad Trade Deficits," addresses tax rates in multi-party advertising exchanges. It allows each participant to specify tax rates that apply to other entities, ultimately standardizing these rates for effective comparison. This innovation facilitates intelligent tax rate selection and dynamic adjustments, ensuring the advertising goals of each participant are met while responding to changing conditions.
Career Highlights
Hrishikesh Bal is currently associated with Microsoft Technology Licensing, LLC, where he leverages his expertise to further develop advertising technologies. His work plays a crucial role in optimizing advertising performance for various stakeholders.
Collaborations
Throughout his career, Hrishikesh has collaborated with notable colleagues, including Ewa Dominowska and Gary William Flake. Together, they contribute to groundbreaking advancements in technology, particularly in advertising and its economic implications.
Conclusion
Hrishikesh Bal stands out as a key figure in the realm of advertising technology, with innovative patents that aim to maximize advertising revenue and improve tax strategies within advertising exchanges. His contributions at Microsoft Technology Licensing showcase his commitment to advancing the field and enhancing the effectiveness of digital advertising.