The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 06, 2019
Filed:
Jun. 18, 2010
Matthew Richardson, Seattle, WA (US);
Hrishikesh Bal, Bellevue, WA (US);
Deepak Bapna, Redmond, WA (US);
Mikhail Bilenko, Bellevue, WA (US);
Anthony Crispo, Issaquah, WA (US);
Ewa Dominowska, Kirkland, WA (US);
Arunesh Gupta, Seattle, WA (US);
Marty Kauhanen, Seattle, WA (US);
Scott Schult, Buffalo, NY (US);
Matthew Richardson, Seattle, WA (US);
Hrishikesh Bal, Bellevue, WA (US);
Deepak Bapna, Redmond, WA (US);
Mikhail Bilenko, Bellevue, WA (US);
Anthony Crispo, Issaquah, WA (US);
Ewa Dominowska, Kirkland, WA (US);
Arunesh Gupta, Seattle, WA (US);
Marty Kauhanen, Seattle, WA (US);
Scott Schult, Buffalo, NY (US);
Microsoft Technology Licensing, LLC, Redmond, WA (US);
Abstract
In one embodiment, an evolving advertising system automatically optimizes internet advertising. A data storage unitmay store an evolving advertisement unitwith an advertisement characteristic according to an initial configuration parameter. A communication interfacemay transmit the evolving advertisement unitas part of a primary website. A processormay alter the evolving advertisement unitautomatically upon a trigger event by changing the advertisement characteristic to follow an automatically generated configuration parameter to optimize an advertisement performance metric.