This inventor holds 1 USPTO granted patent. Top assignee: Microsoft Technology Licensing, LLC. Active years: 2019.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile
Company Filing History:
Years Active: 2019
Title: Scott Schult: Inventor in Advertising Technology
Introduction
Scott Schult is an inventor associated with Buffalo, New York. His work includes a patented approach to automatically optimizing internet advertising by adapting advertisement characteristics to improve performance.
Latest Patents
Schult is credited with 1 patent: “Learning Display Parameters to Maximize Advertising Revenue.” The invention describes an evolving advertising system that stores an advertisement unit with an initial configuration and transmits it as part of a primary website. When a trigger event occurs, the system automatically changes an advertisement characteristic according to a generated configuration parameter, with the goal of optimizing an advertising performance metric.
Career Highlights
Schult is associated with Microsoft Technology Licensing, LLC. His patent reflects work on automated advertising systems that adjust display parameters in response to performance-related information.
Collaborations
Schult’s listed coworkers include Hrishikesh Bal and Mikhail Bilenko.
Conclusion
Scott Schult’s patent focuses on using automated configuration changes to improve internet advertising performance, highlighting his contribution to advertising technology.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile