Microsoft Technology Licensing, LLC

Hrishikesh Bal

Ewa Dominowska

Christopher A Meek

Gary William Flake

Brett David Brewer

Brian Burdick

Matthew R Richardson

David Max Chickering

Mikhail Bilenko

Jody D Biggs

Marty Kauhanen

Scott Schult

Deepak Bapna

Anthony Crispo

Arunesh Gupta

In one embodiment, an evolving advertising system automatically optimizes internet advertising. A data storage unitmay store an evolving advertisement unitwith an advertisement characteristic according to an initial configuration parameter. A communication interfacemay transmit the evolving advertisement unitas part of a primary website. A processormay alter the evolving advertisement unitautomatically upon a trigger event by changing the advertisement characteristic to follow an automatically generated configuration parameter to optimize an advertisement performance metric.

Learning display parameters to maximize advertising revenue

For a multi-party advertising exchange including advertising and publishing entities, each participant specifies tax rate(s), such as import tax and export tax, that apply to at least one other entity in the exchange. Since tax rate(s) can be expressed in different transactional terms by different parties, each tax rate is reduced to a common tax rate expression within the exchange for comparison. Intelligent tax rate selection and support can be provided to dynamically set tax rates that achieve utilitarian goals for the individual participants taking into account the tax rates expressed by other participants and their respective advertising goals, and dynamically adjusting tax rates over time in response to condition changes. Various refinements are provided and disclosed according to a host of optional implementations.

Import/export tax to deal with ad trade deficits

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Bellevue, WA, United States of America

Hrishikesh Bal