Location History:
- Lafayette, CA (US) (2013 - 2014)
- Danville, CA (US) (2010 - 2020)
Company Filing History:
Years Active: 2010-2020
Title: The Innovative Mind of Hal Ronald Varian
Introduction: Hal Ronald Varian, located in Danville, CA, is a distinguished inventor with an impressive portfolio of 19 patents. He has made significant contributions to the fields of advertising technology and online services. As a key figure at Google Inc., his work focuses on enhancing the utility of ad serving systems in innovative ways.
Latest Patents: Among his notable recent patents is one which addresses the utility of configurations in ad serving decisions. This invention proposes a novel approach where, rather than merely accepting competing ads and engaging in an arbitration function like an auction to select winners, sets of ads can be generated with varying characteristics. The arbitration function then selects the most effective set of ads by considering how different factors such as ads, search results, colors, positions, and fonts interact and influence overall utility for advertisers, end users, document publishers, and ad serving entities.
Career Highlights: Hal Varian's career is marked by his tenure at Google Inc., where he has influenced the landscape of online advertising through his innovative approaches. His work has not only advanced the efficiency of ad serving but has also improved the relevance of advertisements delivered to users based on their preferences and the contextual relevance of the content.
Collaborations: Varian has collaborated with notable coworkers such as Jeffrey David Oldham and Amit J Patel. This collaboration represents a fusion of expertise that has enabled them to tackle complex challenges in ad technology and further innovate in their respective fields.
Conclusion: Hal Ronald Varian stands out as a leading inventor in the realm of advertising technology. His 19 patents, especially those focused on optimizing ad serving through configuration utility, illustrate a profound commitment to innovation. As he continues to push the boundaries of what's possible at Google Inc., his contributions will undoubtedly shape the future of online advertising.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.