The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 24, 2013
Filed:
Jul. 16, 2009
Steve Stukenborg, Mountain View, CA (US);
Daniel J. Zigmond, Menlo Park, CA (US);
Jason Bayer, Mountain View, CA (US);
Danny Tom, Hayward, CA (US);
Kaustuv Kaustuv, Palo Alto, CA (US);
Jagpreet S. Duggal, Seattle, WA (US);
Robert D. Gardner, Irvine, CA (US);
Deepak Chandra, Irvine, CA (US);
Neil C. Rhodes, Redlands, CA (US);
Noam Nisan, Sho'eva, IL;
Tal Franji, Hod HaSharon, IL;
Misha Seltzer, Kfar Saba, IL;
Hal R. Varian, Danville, CA (US);
Yossi Matias, Tel Aviv, IL;
Steve Stukenborg, Mountain View, CA (US);
Daniel J. Zigmond, Menlo Park, CA (US);
Jason Bayer, Mountain View, CA (US);
Danny Tom, Hayward, CA (US);
Kaustuv Kaustuv, Palo Alto, CA (US);
Jagpreet S. Duggal, Seattle, WA (US);
Robert D. Gardner, Irvine, CA (US);
Deepak Chandra, Irvine, CA (US);
Neil C. Rhodes, Redlands, CA (US);
Noam Nisan, Sho'eva, IL;
Tal Franji, Hod HaSharon, IL;
Misha Seltzer, Kfar Saba, IL;
Hal R. Varian, Danville, CA (US);
Yossi Matias, Tel Aviv, IL;
Google Inc., Mountain View, CA (US);
Abstract
A simultaneous ascending price auction ('SAA') can be used to allocate advertising inventory to bidders. The advertising inventory can be, for example, radio or television advertisement spots ('spots'). The bidders can be advertisers that can provide advertisements for presentation in the spots. Two or more contiguous spots can define an advertising block. Spots or advertising blocks can be allocated to advertisers by the SAA mechanism based on bid criteria. The SAA can perform simultaneous advertisement scheduling and pricing. The auction allocation can be optimized to facilitate efficient allocation of advertisements to spots or blocks.