This inventor holds 1 USPTO granted patent and 1 published patent application, plus 1 CIPO patent. Top assignee: Google Inc.. Active years: 2013.
Company Filing History:
Years Active: 2013
Title: The Innovative Mind of Noam Nisan
Introduction
Noam Nisan is a notable inventor based in Shoeva, Israel. He has made significant contributions to the field of advertising technology. His innovative approach has led to the development of a unique patent that enhances the efficiency of advertising inventory allocation.
Latest Patents
Nisan holds a patent for "Advertising inventory allocation," which introduces a simultaneous ascending price auction (SAA) mechanism. This method is designed to allocate advertising inventory, such as radio or television advertisement spots, to bidders effectively. The SAA allows for the simultaneous scheduling and pricing of advertisements, optimizing the allocation process based on bid criteria. This innovative approach facilitates the efficient distribution of advertisements to various spots or blocks.
Career Highlights
Noam Nisan is currently employed at Google Inc., where he continues to push the boundaries of advertising technology. His work at Google has allowed him to collaborate with some of the brightest minds in the industry. Nisan's contributions have not only advanced his career but have also significantly impacted the advertising landscape.
Collaborations
Some of Nisan's notable coworkers include Danny Tom and Robert Gardner. Their collaboration has fostered an environment of innovation and creativity, leading to groundbreaking advancements in advertising technology.
Conclusion
Noam Nisan's inventive spirit and dedication to improving advertising inventory allocation have made him a key figure in the industry. His patent and work at Google Inc. exemplify the importance of innovation in technology.