Geraud Boyer

Title: Geraud Boyer: Innovator in Online Advertising Conversion Tracking

Introduction

Geraud Boyer is an accomplished inventor based in San Francisco, CA. He has made significant contributions to the field of online advertising through his innovative techniques for tracking conversion rates. With a total of 2 patents, Boyer has developed methods that enhance the effectiveness of advertising campaigns.

Latest Patents

Boyer's latest patents focus on measuring the conversion of online advertising campaigns. The first patent involves a technique for tracking conversions that includes both online and offline transactions. This method allows merchants to monitor customer transactions at the payment processor level, ensuring that they can determine whether customers meet the purchase criteria associated with offers. The second patent addresses the effectiveness of offers by analyzing various metrics such as views, clicks, acceptances, and satisfactions. This comprehensive approach enables advertisers to calculate the total cost per transaction and identify areas for improvement in their campaigns.

Career Highlights

Geraud Boyer is currently employed at Cardspring, LLC, where he applies his expertise in online advertising. His work has been instrumental in developing solutions that bridge the gap between online offers and offline transactions. Boyer's innovative mindset and technical skills have positioned him as a key player in the advertising technology sector.

Collaborations

Boyer collaborates with talented individuals such as Jeffrey B. Winner and Amit Kumar. Their combined efforts contribute to the advancement of advertising technologies and the overall success of their projects.

Conclusion

Geraud Boyer is a notable inventor whose work in online advertising conversion tracking has made a significant impact. His patents reflect a deep understanding of the complexities of advertising campaigns, and his contributions continue to shape the industry.