The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 27, 2020
Filed:
Aug. 16, 2011
Jeffrey Winner, Los Altos, CA (US);
Geraud Boyer, San Francisco, CA (US);
Amit Kumar, Palo Alto, CA (US);
Eckart Walther, Palo Alto, CA (US);
Jeffrey Winner, Los Altos, CA (US);
Geraud Boyer, San Francisco, CA (US);
Amit Kumar, Palo Alto, CA (US);
Eckart Walther, Palo Alto, CA (US);
CARDSPRING, LLC, San Francisco, CA (US);
Abstract
A technique for tracking conversion of an online offer includes tracking online and/or offline transactions. A customer accepts an offer provided by a merchant and submits his or her account information so that he or she may receive a reward for satisfying criteria associated with the offer. Transactions of the merchant are then monitored at the payment processor level to determine whether the customer satisfies the purchase criteria. Therefore, online and offline conversion can both be tracked. Further, the merchant is able to determine the overall effectiveness of advertising campaigns by analyzing the number of offers that are both accepted and satisfied.