Amit Kumar

Introduction

Amit Kumar is an accomplished inventor based in Palo Alto, California, recognized for his contributions to the field of online advertising. With two patents to his name, he has developed innovative techniques that enhance the tracking and measurement of advertising effectiveness for merchants.

Latest Patents

Kumar's latest patents focus on measuring the conversion rates of online advertising campaigns. The first patent, titled "Measuring conversion of an online advertising campaign including group offers from an offline merchant," introduces a technique for tracking online and offline transactions. This innovative method involves monitoring transactions at the payment processor level to confirm whether customers meet the criteria for rewards from accepted offers. This capability allows merchants to assess the overall effectiveness of their advertising campaigns by analyzing the number of offers that are both accepted and satisfied.

The second patent, "Measuring conversion of an online advertising campaign including referral offers from an offline merchant," focuses on determining the effectiveness of an offer through detailed analysis of views, clicks, acceptances, and satisfaction of the offer. By retrieving transaction data, it allows for the calculation of total cost per transaction for an advertisement campaign that incorporates the offer, helping identify areas for improvement.

Career Highlights

Amit Kumar is currently employed at Cardspring, LLC, a company that aims to streamline the process of tracking and enhancing advertising campaigns. His work has contributed significantly to the development of innovative solutions for merchants, making it easier to understand the impact of their promotional efforts.

Collaborations

Throughout his career, Kumar has collaborated with notable colleagues, including Jeffrey B. Winner and Geraud Boyer. These partnerships have helped to foster innovation and bring new ideas to fruition in the realm of online advertising technology.

Conclusion

Amit Kumar's work in the field of advertising measurement showcases his dedication to improving the effectiveness of marketing campaigns. With his innovative patents, he has paved the way for a better understanding of customer interactions and transactions, contributing to the optimization of advertising strategies for merchants worldwide. His ongoing efforts continue to shape the future of online advertising, providing valuable insights into consumer behavior and campaign performance.