The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 08, 2020
Filed:
Aug. 16, 2011
Jeffrey Winner, Los Altos, CA (US);
Geraud Boyer, San Francisco, CA (US);
Amit Kumar, Palo Alto, CA (US);
Eckart Walther, Palo Alto, CA (US);
Jeffrey Winner, Los Altos, CA (US);
Geraud Boyer, San Francisco, CA (US);
Amit Kumar, Palo Alto, CA (US);
Eckart Walther, Palo Alto, CA (US);
CARDSPRING, LLC, San Francisco, CA (US);
Abstract
A technique for determining the effectiveness of an offer includes analyzing views, clicks, acceptances and satisfactions of the offer. Transaction data is retrieved to determine whether criteria of the offer has been satisfied. As a result, a total cost per transaction may be determined for an advertisement campaign that incorporates the offer. Further, detailed queries may be issued to identify areas in which the offer needs improvement.