Company Filing History:
Years Active: 2010-2018
Title: Innovations by George H John
Introduction
George H John is a notable inventor based in Redwood City, CA, with a remarkable portfolio of nine patents. His work primarily focuses on behavioral targeting systems, which have significant implications in the field of online advertising.
Latest Patents
One of his latest patents is a behavioral targeting system that determines user profiles based on online activity. This system includes multiple models that define parameters for calculating a user profile score. It receives event information, which consists of the user's online activity, and selects a model to generate a user profile score. The model incorporates recency, intensity, and frequency dimension parameters. The behavioral targeting system is designed for applications in ad serving to online users, targeting objectives such as brand advertising or direct response advertising. Another significant patent involves methods of processing and segmenting web usage information. This process begins with testing a current behavioral targeting system using a suite of test data, followed by the evaluation of a newly proposed system. The performance metrics from both systems are compared to assess the impact of new source data.
Career Highlights
Throughout his career, George H John has worked with prominent companies, including Yahoo! Inc. and Excalibur IP, LLC. His contributions to these organizations have helped advance the field of online advertising and user profiling.
Collaborations
George has collaborated with notable individuals in the industry, including John Canny and Scott J Gaffney. Their combined expertise has contributed to the development of innovative solutions in behavioral targeting.
Conclusion
George H John's work in behavioral targeting systems showcases his innovative spirit and dedication to enhancing online advertising strategies. His patents reflect a deep understanding of user behavior and the technological advancements necessary to leverage this information effectively.