The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 08, 2018
Filed:
May. 23, 2007
Ankur Jain, Cupertino, CA (US);
Abhinay Gupta, Menlo Park, CA (US);
George H. John, Redwood City, CA (US);
Ankur Jain, Cupertino, CA (US);
Abhinay Gupta, Menlo Park, CA (US);
George H. John, Redwood City, CA (US);
EXCALIBUR IP, LLC, New York, NY (US);
Abstract
A current behavioral targeting system is first tested using a suite of test data. The output of the test is one or more performance metrics. Next, newly proposed behavioral targeting system created. The newly proposed behavioral targeting system is then evaluated using both the existing source data and a new source data. The evaluation of the newly proposed behavioral targeting system produces one or more performance metrics of the same type earlier calculated. Finally, the two sets of performance metrics are compared. The performance metric difference represents the impact of the new source data.