The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Feb. 01, 2011

Filed:

Jun. 01, 2007
Applicants:

Shu-yao Chien, Sunnyvale, CA (US);

Amitabh Seth, Saratoga, CA (US);

Nikolai Rochnik, San Mateo, CA (US);

George H. John, Redwood City, CA (US);

Inventors:

Shu-Yao Chien, Sunnyvale, CA (US);

Amitabh Seth, Saratoga, CA (US);

Nikolai Rochnik, San Mateo, CA (US);

George H. John, Redwood City, CA (US);

Assignee:

Yahoo! Inc., Sunnyvale, CA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06F 17/00 (2006.01);
U.S. Cl.
CPC ...
Abstract

A method of determining content relevance for a user sets a user preference, which is related to a first area of content. The method calculates a set of scores, by using a combination, of the user preference, affinity data, and a parametric weight. The method organizes the content by using the set of scores, such that the organization of the content has a desirable relationship to the user, and recommends the selected content. Preferably, the method precomputes the affinity data and/or the parametric weight to generate and store the precompiled data for later retrieval. The affinity data describes a relationship between a first item of content and a second item of content, and the parametric weight describes an attribute of the second item. Additional embodiments include a system implementation and computer readable medium.


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