George Allen Smith is a notable inventor based in Woodinville, WA (US). He has made significant contributions to the field of content presentation and analytics, holding a total of 14 patents. His work focuses on optimizing the presentation of content and enhancing viewer engagement through innovative techniques.

Latest Patents

One of Smith's latest patents is centered on content presentation analytics and optimization. This patent describes techniques for optimizing content presentation by obtaining viewership metrics and generating multiple renditions of content. It includes methods for associating requests for viewership metrics with content presentations, publishing these presentations, and receiving information about the associated metrics. Another aspect of this patent involves creating a second presentation of a content item for publishing across various channels, ensuring that changes to one presentation propagate to the other. Additionally, a content rendition may be selected for presentation based on its performance in an auction among multiple renditions.

Another significant patent by Smith focuses on organizing content for brands within a content management system. This involves selecting various brand templates and generating sets of properties based on these selections. The properties are configured for different focus areas and types of content, enabling brand-level targeting. Filters are identified in the properties, allowing for the selection of properties based on comparisons with associated tags.

Career Highlights

George Allen Smith is currently employed at Sinclair Broadcast Group, Inc., where he continues to innovate in the field of content management and analytics. His work has had a profound impact on how content is presented and optimized for various audiences.

Collaborations

Smith has collaborated with several talented individuals, including Benjamin Aaron Miller and Jason D Justman. These collaborations have contributed to the development of his innovative patents and advancements in content presentation technologies.

Conclusion

George Allen Smith's contributions to content presentation and analytics demonstrate his commitment to innovation in the field. His patents reflect a deep understanding of viewer engagement and content optimization, making him a significant figure in the industry.

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