The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 19, 2024
Filed:
May. 01, 2023
Sinclair Broadcast Group, Inc., Cockeysville, MD (US);
Benjamin Aaron Miller, Issaquah, WA (US);
Jason D. Justman, Seattle, WA (US);
Lora Clark Bouchard, Leavenworth, WA (US);
Michael Ellery Bouchard, Leavenworth, WA (US);
Kevin James Cotlove, Normandy Park, WA (US);
Mathew Keith Gitchell, Port Orchard, WA (US);
Stacia Lynn Haisch, Seattle, WA (US);
Jonathan David Kersten, Snohomish, WA (US);
Matthew Karl Marchio, Bonney Lake, WA (US);
Peter Arthur Pulliam, Seattle, WA (US);
George Allen Smith, Woodinville, WA (US);
Todd Christopher Tibbetts, Seattle, WA (US);
Sinclair Broadcast Group, Inc., Cockeysville, MD (US);
Abstract
Techniques are described herein for optimizing the presentation of content through obtaining viewership metrics, generating multiple renditions of presentations of content, and selecting optimized renditions of content. One aspect includes associating a request for viewership metrics with a presentation of content, publishing the presentation of content, and receiving information of the viewership metrics associated with the presentation. Another aspect includes copying a presentation of a content item, creating a second presentation of the content item for publishing over one or more channels, and linking the presentation of the content item to the second presentation of the content item, such that a change to one propagates to the other of the presentation of the content item or the second presentation of the content item. In yet another aspect, a content rendition may be selected for presentation based on performance of the rendition out of multiple renditions in an auction.