Fiona Herring

Title: Fiona Herring: Innovator in Digital Content Targeting

Introduction

Fiona Herring is a prominent inventor based in London, GB. She has made significant contributions to the field of digital content targeting, holding a total of 5 patents. Her work focuses on improving the accuracy of geographic targeting for digital content, which is crucial in today's data-driven world.

Latest Patents

Fiona's latest patents include innovative methods, systems, and apparatus for targeting digital content to geographic regions. One of her notable inventions involves receiving a targeting request that identifies a target geographic region. She has developed a process to identify groups of geographic regions that include the target region and compute combined targeting accuracies for these groups. This allows for the selection of groups based on their higher targeting accuracies compared to the target region. Additionally, she has created a system for analyzing and interpreting user positioning data, generating raw heat scores for geographic units based on pedestrian datasets.

Career Highlights

Fiona Herring is currently employed at Google Inc., where she continues to push the boundaries of innovation in digital content targeting. Her work has been instrumental in enhancing the effectiveness of targeted advertising and content delivery.

Collaborations

Fiona collaborates with talented individuals such as Luuk Van Dijk and Krzysztof Duleba, contributing to a dynamic and innovative work environment.

Conclusion

Fiona Herring's contributions to the field of digital content targeting exemplify her commitment to innovation and excellence. Her patents reflect her expertise and dedication to improving technology in meaningful ways.