The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jan. 24, 2017

Filed:

Mar. 15, 2013
Applicant:

Google Inc., Mountain View, CA (US);

Inventors:

Luuk van Dijk, Zurich, CH;

Jeffrey D. Oldham, San Jose, CA (US);

Hartmut Maennel, Zurich, CH;

Krzysztof Duleba, Zurich, CH;

Zoltan Szamonek, Zurich, CH;

Fiona Herring, London, GB;

Aileen Tang, Union City, CA (US);

Assignee:

Google Inc., Mountain View, CA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06F 7/00 (2006.01); H04L 29/08 (2006.01); G06Q 30/02 (2012.01); H04W 4/02 (2009.01);
U.S. Cl.
CPC ...
H04L 67/20 (2013.01); G06Q 30/0251 (2013.01); H04W 4/021 (2013.01);
Abstract

Methods, systems, and apparatus, including computer programs encoded on computer storage media, for improving geographic targeting of digital content. One of the methods includes receiving a targeting request that identifies a target geographic region; identifying one or more groups of geographic regions that each include at least two geographic regions, including the target geographic region, wherein the one or more groups of geographic regions are identified based on respective combined targeting accuracies, the respective combined targeting accuracy of each of the one or more groups being higher than a targeting accuracy for the target geographic region; and providing data describing the identified one or more groups of geographic regions in response to the targeting request.


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