Google Inc.

Fiona Herring

Krzysztof Duleba

Luuk Van Dijk

Hartmut Maennel

Jeffrey David Oldham

Aileen Tang

Zoltan Szamonek

Bernhard Seefeld

Keekim Heng

Andrew Eland

Marc Peter Tarca Wilson

Marc P T Wilson

Gemma Exton

Sarah Fortune

Methods, systems, and apparatus, including computer programs encoded on computer storage media, for improving geographic targeting of digital content. In some implementations, a targeting request that identifies a target geographic region is received. Groups of geographic regions that each include the target geographic region and at least another geographic region are identified. Combined targeting accuracies are computed for the groups of geographic regions. One or more of the groups of geographic regions are selected based on their combined targeting accuracies being higher than a targeting accuracy for the target geographic region. Data describing the selected one or more groups of geographic regions is provided for output in response to the targeting request.

Targeting of digital content to geographic regions

In a computer system, a pedestrian dataset that indicates position fixes for several portable devices is received, such that each portable device corresponds to a respective pedestrian. Raw heat scores for several geographic units of equal size are generated based on the pedestrian dataset, each raw heat score being indicative of a number of position fixes in the corresponding geographic unit. A selection of a geographic area that contains some of the geographic units is received, and normalized heat scores for these geographic units are generated based on at least some of the generated raw heat scores.

Analyzing and interpreting user positioning data

Methods, systems, and apparatus, including computer programs encoded on computer storage media, for improving geographic targeting of digital content. One of the methods includes receiving a targeting request that identifies a target geographic region; identifying one or more groups of geographic regions that each include at least two geographic regions, including the target geographic region, wherein the one or more groups of geographic regions are identified based on respective combined targeting accuracies, the respective combined targeting accuracy of each of the one or more groups being higher than a targeting accuracy for the target geographic region; and providing data describing the identified one or more groups of geographic regions in response to the targeting request.

Embodiments include a computer-implemented method that includes receiving microposts including tokens, identifying a subset of the microposts that include a given token, determining a geographic location corresponding to the subset of the microposts that include the given token, associating the given token with the geographic location, and updating an index to reflect an association between the given token and the geographic location.

Systems and methods for associating microposts with geographic locations

Methods and systems for location correction are provided. In one exemplary method, a first routing identifier of a first location associated with a location correction may be identified. The first location and the first routing identifier may be stored. A second routing identifier associated with a location request may be identified. A second location based at least in part on a comparison of the first routing number and the second routing number may be predicted. Finally, the location request may be responded to with the second location.

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London, United Kingdom

Fiona Herring