Fei Cao

Title: Fei Cao: Innovator in Digital Advertising Technologies

Introduction

Fei Cao is a prominent inventor based in Issaquah, WA (US), known for his contributions to digital advertising technologies. With a total of 4 patents to his name, he has made significant strides in enhancing user data management and targeted advertising strategies.

Latest Patents

Cao's latest patents include innovative systems and methods for maintaining targetable user inventory for digital advertising. This patent outlines a process where a request is made for user data associated with a user identification. If the requested user data or identification is unavailable, a list of alternative user identifications is ranked based on various criteria derived from identification signals. A match is then selected from this list, allowing for effective communication of user data in response to the request. Another notable patent focuses on mapping identifiers, providing systems and methods for linking various identifiers based on shared attributes. This technology enhances the ability to create a targeted audience for customized advertisements by mapping identifiers and associated information.

Career Highlights

Fei Cao is currently employed at Microsoft Technology Licensing, LLC, where he continues to develop innovative solutions in the field of digital advertising. His work has been instrumental in advancing the capabilities of user data management and targeted marketing strategies.

Collaborations

Cao collaborates with talented individuals such as Shaoyu Zhou and Siddhartha Roy, contributing to a dynamic team focused on pushing the boundaries of technology in advertising.

Conclusion

Fei Cao's innovative work in digital advertising technologies showcases his expertise and commitment to enhancing user data management. His contributions are paving the way for more effective advertising strategies in the digital landscape.