The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 27, 2015
Filed:
Aug. 31, 2010
Ehr-chun Yeh, New Castle, WA (US);
Sijian Zhang, Bellevue, WA (US);
Shaoyu Zhou, Issaquah, WA (US);
Lei Jin, Issaquah, WA (US);
Fei Cao, Issaquah, WA (US);
Ehr-Chun Yeh, New Castle, WA (US);
Sijian Zhang, Bellevue, WA (US);
Shaoyu Zhou, Issaquah, WA (US);
Lei Jin, Issaquah, WA (US);
Fei Cao, Issaquah, WA (US);
MICROSOFT TECHNOLOGY LICENSING, LLC, Redmond, WA (US);
Abstract
Systems, methods, and computer storage media having computer-executable instructions embodied thereon that maintain a targetable user inventory for digital advertising. In embodiments, a request is made for user data associated with a user identification. If the user data or user identification is not available, a list of alternative user identifications is ranked according to various criteria based on identification signals. A match is selected from the list of alternative user identifications and user data associated with the alternative user identification is communicated in response to the request.