Company Filing History:
Years Active: 2013-2015
Title: Sijian Zhang: Innovator in Digital Advertising Technologies
Introduction
Sijian Zhang is a notable inventor based in Bellevue, WA (US). He has made significant contributions to the field of digital advertising through his innovative patents. With a total of 3 patents to his name, Zhang continues to push the boundaries of technology in his area of expertise.
Latest Patents
Zhang's latest patents include groundbreaking systems and methods for maintaining targetable user inventory for digital advertising. This patent outlines a process where a request is made for user data associated with a user identification. If the user data or identification is unavailable, a list of alternative user identifications is ranked based on various criteria. A match is then selected from this list, allowing for effective communication of user data in response to the request.
Another significant patent by Zhang focuses on propagating user privacy preferences across multiple applications. This invention provides methods and systems for maintaining user privacy preferences based on various user identifications across a plurality of applications. By comparing received user identifications, the system determines if they relate to the same user, creating a consolidated data stream of user privacy preferences that is communicated to applications.
Career Highlights
Sijian Zhang is currently employed at Microsoft Technology Licensing, LLC, where he leverages his expertise to develop innovative solutions in digital advertising. His work has been instrumental in enhancing user experience and privacy in the digital landscape.
Collaborations
Zhang collaborates with talented individuals such as Shaoyu Zhou and Fei Cao, contributing to a dynamic and innovative work environment. Their combined efforts have led to advancements in technology that benefit users and businesses alike.
Conclusion
Sijian Zhang is a prominent figure in the realm of digital advertising technologies, with a focus on user data management and privacy. His contributions through patents and collaboration with colleagues at Microsoft Technology Licensing, LLC, highlight his commitment to innovation in this critical field.