Location History:
- Belleview, WA (US) (2014)
- New Castle, WA (US) (2015)
Company Filing History:
Years Active: 2014-2015
Title: Ehr-Chun Yeh: Innovator in Digital Advertising Technologies
Introduction
Ehr-Chun Yeh is a notable inventor based in Newcastle, WA (US). He has made significant contributions to the field of digital advertising through his innovative patents. With a total of 2 patents, Yeh's work focuses on enhancing user experience and targeting in digital advertising.
Latest Patents
Yeh's latest patents include "Maintaining targetable user inventory for digital advertising" and "Rich entity for contextually relevant advertisements." The first patent outlines systems, methods, and computer storage media that maintain a targetable user inventory for digital advertising. It describes a process where a request is made for user data associated with a user identification. If the user data or identification is unavailable, a ranked list of alternative user identifications is created based on various criteria. A match is then selected, and the associated user data is communicated in response to the request.
The second patent details an in-text advertising display that presents web advertisements contextually related to retrieved web content. It analyzes the text of a web page to identify terms or phrases associated with specific contextual definitions called entities. Portions of text linked to an entity are emphasized for the user. When a user trigger event is detected, additional web content about the emphasized text is retrieved and displayed, along with related web advertisements.
Career Highlights
Ehr-Chun Yeh is currently employed at Microsoft Technology Licensing, LLC, where he continues to develop innovative solutions in digital advertising. His work has significantly impacted how advertisements are targeted and displayed to users, enhancing the overall effectiveness of digital marketing strategies.
Collaborations
Yeh has collaborated with notable colleagues, including Mario Esposito and Sijian Zhang, contributing to the advancement of technology in their field.
Conclusion
Ehr-Chun Yeh's contributions to digital advertising through his patents demonstrate his innovative spirit and commitment to improving user experience. His work at Microsoft Technology Licensing, LLC continues to influence the landscape of digital marketing technologies.