The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 23, 2014
Filed:
Jun. 18, 2010
Fei Cao, Issaquah, WA (US);
Shaoyu Zhou, Issaquah, WA (US);
Siddhartha Roy, Kirkland, WA (US);
Michael Elizarov, Sammash, WA (US);
Zhuoqing Wu, Redmond, WA (US);
James Zhang, Bellevue, WA (US);
Fei Cao, Issaquah, WA (US);
Shaoyu Zhou, Issaquah, WA (US);
Siddhartha Roy, Kirkland, WA (US);
Michael Elizarov, Sammash, WA (US);
Zhuoqing Wu, Redmond, WA (US);
James Zhang, Bellevue, WA (US);
Microsoft Corporation, Redmond, WA (US);
Abstract
Systems and methods for mapping identifiers are provided. Activity logs illustrate activities and/or events associated with a plurality of identifiers. The identifiers may be registered identifiers, unregistered identifiers, or a combination thereof. When at least two identifiers share a linking attribute, the at least two identifiers may be mapped to one another, along with information associated therewith (if any) such as a user profile. Each subsequent line of an activity line may also be mapped to the identifiers of the initial single line when a linking attribute or an overlapping identifier is present. A number of identifiers associated with each other may be increased by mapping identifiers and, thus, a targeted audience for a customized advertisement may, in turn, be increased.