Location History:
- Beijing, CN (2008 - 2010)
- Hong Kong, CN (2010)
- Redmond, WA (US) (2011 - 2014)
Company Filing History:
Years Active: 2008-2014
Title: Dou Shen - Innovator in Advertising Technology
Introduction
Dou Shen is a prominent inventor based in Redmond, Washington, known for his contributions to advertising technology. With a remarkable portfolio of 10 patents, he has been instrumental in developing systems that enhance user interaction with social network sites and search engines.
Latest Patents
One of Dou Shen's latest inventions is titled "Ad retrieval for user search on social network sites." This invention provides innovative systems and methods for generating keywords for advertising based on user searches. When a user searches for another individual within a social network, the relevant webpage or blog of the queried user is retrieved, allowing for the extraction of keywords from the user's profile or the content of the webpage itself. These keywords can include personal interests like favorite sports or music artists, and they are utilized by an advertising system to deliver targeted advertisements effectively.
Another significant patent is focused on "Predicting future queries from log data." This invention details a system, media, and method for selecting future queries that can improve online advertising efficiency. The incorporated prediction component analyzes a user's query history to anticipate their future interests and selects appropriate queries. As a result, users receive relevant online advertisements tailored to their predicted needs, enhancing their overall search experience.
Career Highlights
Dou Shen currently works at Microsoft Technology Licensing, LLC, where he continues to push the boundaries of advertising technology. His career has been marked by a dedication to innovation, leading to the ten patents that clarify his expertise in the field.
Collaborations
In his endeavors, Dou has collaborated with talented professionals such as Zheng Chen and Ying Li. Together, they contribute their knowledge and skills to advance technologies that influence how users interact with online platforms.
Conclusion
Through his innovative patents and collaborative efforts, Dou Shen has established himself as a key figure in the realm of advertising technologies. His work not only enhances user experience on social networks and search engines but also sets the stage for future advancements in targeted advertising.